About Us
Built by Coaches. Designed for Every Coach.
At Performance Futbol Institute (PFI), we believe every coach, no matter their background, resources, or experience level, deserves access to the tools and knowledge that drive real player development.
We’ve stood on the sidelines at every level of the game: from grassroots fields to professional academies, from local clubs to international study tours.
We’ve seen firsthand the gap between what should be taught and what can realistically be delivered, especially in environments where coaches are short on time, resources, or formal training.
We’ve seen firsthand the gap between what should be taught and what can realistically be delivered, especially in environments where coaches are short on time, resources, or formal training.
That’s why we built PFI: to close that gap.
Our Coaching Credentials
Our team brings together decades of experience across coaching, curriculum design, and player development.
UEFA & USSF A Licenses
Master’s degrees in High Performance Coaching, Tactical Periodization, Strength & Conditioning, Leadership, and Neuroscience in Sport
Practical experience from elite academies, ncaa teams, national federations, and grassroots programs across Europe, South America, and North America
We’ve studied with clubs like Real Betis, Cádiz, Cardiff City, Red Bull Salzburg, Boca Juniors, Benfica, Schalke FC, and Seattle Sounders - learning from some of the best in the world and translating those insights into practical tools for coaches everywhere.
What We Stand For
Professionalism and Practicality
We bring professional-grade training to real-world coaching environments.
Equity and Access
Through our Level the Pitch program, every subscription helps deliver the PFI curriculum to under-resourced communities around the world.
Continuous Learning
We make sure our resources are easy and simple to engage with. We're not showing off our expertise, we're ensuring you have what you need to make your players better.
Ready to Learn More?